What's the #1 dilemma facing the marketing team at a growth-stage SaaS?
90% of the marketing content they produce doesn't mesh with their go-to-market strategy. That's because:
Writers ≠ Marketers ≠ Subject Matter Experts
But, SaaS content has to be hyper-relevant and goal-focused. That's why you need a team of experts who are content creators, product marketers, and brand journalists — all wrapped up in one neat package!
I'm Ritoban. I started my career as an investigative journalist covering startups and tech. Then, I pivoted toward full-service content marketing to use my knowledge of the startup space to help scale businesses like Glide, Kubera, Superhuman, Sendbird, 7pace, and more.
Now, I'm building Nutgraf — a next-gen freelance collective that'll forever transform the startup marketing agency landscape with a fully-flexible service model.
Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!
You're a software-as-a-service startup with a six-figure gross margin or above.
Your company has already made its first marketing hire and is now looking to expand into content.
You like to work with independent and strategic thinkers who take charge of their processes.
You're looking for a content mill that churns out mediocre writing without an overarching strategy.
You're struggling to find product-market fit and are yet to make your first marketing hires.
You're looking for quick wins and fast results, in which case you should try looking into paid acquisition.