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Product-led content journalism that drives revenue for no-code SaaS.

We have worked with a few names you might recognize...
Tone of Voice for Branded Content
Strategy Playbook With Buyer Personas
Content Audit & Content Repurposing
JTBD Worksheet and Keyword Research
Content Calendar & Roadmap Development
Strategic Product-led Content Creation
Blog Visuals and Infographic Design
B2B Content Promotion and Distribution

Meet Ritoban →

90% of the marketing content produced by no-code SaaS companies doesn't mesh with their GTM strategy. That's because:

Writers ≠ Marketers ≠ Subject Matter Experts.

SaaS content, when done right, can do a lot more than promote brand value. It can assist with product launches, boost paid user acquisition, enable quicker software adaptation, and increase customer lifetime value — all the while helping you achieve faster product-market fit.

All of this is especially important for no-code SaaS, where securing high-value deals requires a strong marketing motion that's designed to go toe-to-toe against traditional software vendors while keeping pace with rapid iterations from the product team.

That's why, as an early-to-growth-stage startup juggling multiple priorities, you need to work with marketers who are content creators, product evangelists, and subject matter experts — all at the same time!

I'm Ritoban. I started my career as an investigative journalist covering startups and tech. Then, I pivoted toward full-service content marketing to use my knowledge of the startup space to help scale businesses like DreamHost, Glide, Kubera, Superhuman, Sendbird, 7pace, and more.

Now, I'm launching Nutgraf — a next-gen micro-agency outfit that'll cater to growth-focused startup marketing teams with a performance-driven service model.

Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!

Ritoban Mukherjee — SaaS Marketer and Content Journalist

11 months, 2.3x revenue. Here's how we did it.

An analysis of how we helped Glide's in-house marketing team grow their organic conversion rates by 13 times — with 2.3X more revenue in just 11 months — using product-led content.

Impactful stories. Impeccable research.

From a how-to on creating low-code digital signage that moderates its own content, to a meditation on bias in the marketing industry — here's some of our best content around the web.

Strategize to Uncover Customer Pain Points

SEO is great, but for companies that deal with high-value customers in the VP and C-suite level, understanding your audience is the real key. Conduct deep-dive research into their pain points using the JTBD Model, then create content to solve for those specific challenges.

Research Content Like a Media Reporter

No-code companies deal with a lot of skepticism. If you want to demonstrate true authority, your marketers need to take an investigative journalist's approach. That means interviewing both in-house and external experts to come up with fresh ideas to lead the conversation.

Let Your Product Lead the Conversation

When you're up against traditional vendors who have monopolized the industry for 10+ years, nothing could be more important than communicating your product's value. Product-led content makes your greatest asset the center of the conversation, helping you convert quickly and often.

We're a Great Fit, If:

You're a no-code software-as-a-service startup with a six-figure gross margin or above.

Your company has already made its first marketing hire and is now looking to expand into content.

You like to work with independent and strategic thinkers who take charge of their processes.

We're Not a Fit, If:

You're looking for a content mill that churns out mediocre writing without an overarching strategy.

You're struggling to find product-market fit and are yet to make your first marketing hires.

You want to focus on short-term growth strategies only, in which case, you should try looking into paid acqusition.

Frequently asked questions

What Is B2B SaaS Content Marketing?
Why Is Content Marketing Important for SaaS?
How Do I Create Content for SaaS Startups?

Get a free 1-on-1 consultation, no strings attached.

Our full-service engagements start at $8K USD per month.
Contracts are renewed each quarter so there are no forced annual lock-ins.