Nutgraf is a content marketing agency that combines product-led marketing with journalistic storytelling for growth-stage SaaS.

We Have Worked With a Few Names You Might Recognize...

Meet Ritoban →

What's the #1 dilemma facing the marketing team at a growth-stage SaaS?

90% of the marketing content they produce doesn't mesh with their go-to-market strategy. That's because:

Writers ≠ Marketers ≠ Subject Matter Experts

But, SaaS content has to be hyper-relevant and goal-focused. That's why you need to work with experts who are content creators, product marketers, and brand journalists — all wrapped up in one neat package!

I'm Ritoban. I started my career as an investigative journalist covering startups and tech. Then, I pivoted toward full-service content marketing to use my knowledge of the startup space to help scale businesses like Glide, Kubera, Superhuman, Sendbird, 7pace, and more.

Now, I'm building Nutgraf — a next-gen micro-agency outfit that'll cater to high-growth startup marketing teams with a fully-flexible service model.

Want to discuss how content can fast-track your platform's growth trajectory? Let's talk!

Ritoban Mukherjee — SaaS Marketer and Content Journalist

Strategize to Uncover Customer Pain Points

It's not enough to blog and pray. SEO is okay, but understanding your audience is even better. Conduct deep-dive research into your customers' pain points using the JTBD Model, then create content to solve for those specific challenges.

Research Content Like a Media Reporter

Generic content isn't fooling anybody. If you want to be a thought leader, you need to take an investigative journalist's approach. That means interviewing both in-house and external experts to come up with fresh ideas for your content.

Let Your Product Lead the Conversation

How do you differentiate your B2B content from the 4 million other blog posts that go live each day? Product-led storytelling helps your company demonstrate industry experience, integrate brand identity, and drive more conversions.


Tone of Voice for Branded Content
Strategy Playbook With Buyer Personas
Content Audit & Content Repurposing
JTBD Worksheet and Keyword Research
Content Calendar & Roadmap Development
Strategic Product-led Content Creation
Blog Visuals and Infographic Design
B2B Content Promotion and Distribution

We're a Great Fit, If:

You're a software-as-a-service startup with a six-figure gross margin or above.

Your company has already made its first marketing hire and is now looking to expand into content.

You like to work with independent and strategic thinkers who take charge of their processes.

We're Not a Fit, If:

You're looking for a content mill that churns out mediocre writing without an overarching strategy.

You're struggling to find product-market fit and are yet to make your first marketing hires.

You're looking for quick wins and fast results, in which case you should try looking into paid acquisition.

Frequently Asked Questions

What Is B2B SaaS Content Marketing?
Why Is Content Marketing Important for SaaS?
How Do I Create Content for SaaS Startups?

Ready to Begin?

Let's connect over a 30-minute strategy session to discuss more.